About Us


                                                            The Vineyard's Authentic Local Brand.

Four Martha's Vineyard store locations in Menemsha, Vineyard Haven, Edgartown, and Oak Bluffs.

Currently during the off-season, our Vineyard Haven store is open Friday through Monday from 10am-6pm, and on Sunday from 9am to 5pm. Our Menemsha, Oak Bluffs and Edgartown stores are closed for the season and will reopen in spring 2018.  Please check our Facebook page for updates. 

The Menemsha Blues brand is defined by its quality line of seaside casual apparel. Our clothing for men, women and children is sophisticated, relaxed, and comfortable. We also carry accessories, gifts and local art prints.  Learn more about our story in this video:


That's the essence of Menemsha Blues! Menemsha is a unique and colorful seaside village on the island of Martha's Vineyard, off the coast of Cape Cod, USA. Fishing and seafaring have long been an integral part of this community, as well as the relaxed and playful attitude that seems to permeate this oceanside living. Menemsha derives from an ancient coastal native american word for "still waters", and the blues represent the many hues of the sea and sky. These words quide the design, the colors, and the fabrics of the Menemsha Blues clothing line.

Menemsha Blues began in 1994 when company founder Bob Fuller chose the name and a line of apparel that combined a love of casual seaside living with the serenity of natural colors and textures. Menemsha Blues Clothing & Apparel are relaxed and comfortable with an easy style and peaceful point of view. There are four Menemsha Blues store locations, found in Menemsha Village at our original store; in Vineyard Haven on Water Street across the ferry landing, in Edgartown on Winter Street (in Nevin Square); and Oak Bluffs on Circuit Ave. 

Martha's Vineyard is the second-largest island on the eastern seaboard US (Long Island, NY, is larger) with a rough expanse of 26 x 14 miles, with hundreds of miles of beautiful coastal beaches, coves, and harbors. It is located in the state of Massachusetts, about 7-8 miles to the closest point on the mainland. It is bounded to the west by the Elizabeth Islands (a chain of small islands) and Buzzards Bay, to the north by Cape Cod and up to Boston (65 miles), to the east by Nantucket (14 miles) and the Atlantic to Europe, and to the south by open Atlantic Ocean for a very long way (Bermuda, Puerto Rico). It is reachable by boat or aircraft (swimming is an option, but not advised!) Ferries run to 'the Vineyard' from Quonset Point, CT, New Bedford, Woods Hole, Falmouth, Hyannis, and Nantucket, MA. Vineyarders refer to their island as "the Rock", and the mainland as "across the pond in America".

There are six towns on the island: Aquinnah, Chilmark, West Tisbury, Tisbury (more commonly known as Vineyard Haven), Edgartown, and Oak Bluffs, each with their own town government. There's an island-wide elected commission which attempts to help us all get along, which in general they do -- depending on whom you are speaking with (politics is also a particular interest, of course). Estimated population is around 20,000 in winter and swells to 200,000 on July 4th (with "day-trippers", depending on the weather forecast a week ahead, no kidding.) About the only activity you cannot find on the island is bowling, for some reason. Major harbors are located in VH, E'town, and OB. Smaller harbors include Tashmoo and our own Menemsha (actually a part of Chilmark) and they are all sweet and spectacular at dawn or sunset.

All we can say is this: every day on this island is a beach day -- even on the snow days: have you thought of Nordic skiing on a 20 mile long ocean beach? It's an experience worth trying! Well, a Nor'Easter ain't a good day for the beach, but even then, the view is awe inspiring. There is a wealth of information on the island, accommodations, travel, history, people, places and events of interest on the web. MVOL.com is a fine place to start.